Competition in the market industry has been stiffer than ever. With the onset of globalization, and the use of technology – especially internet technology, success in any business means having an excellent marketing strategy. The key to a fast return on investments is to let your product and services become known to as the greatest number of people.Search-engine marketing promises to do that just for you. Pay per click advertisements like Google AdWords has certainly increased the visibility of products and services in the cyber market. In as much as search engine optimisation brags of producing the same results with less expense, they can provide their clients their money’s worth only after several months. Getting on the top is a race. Time is not something who favors anyone in the world market. Time is something that businessmen should beat – and that is what exactly search engine marketing companies are doing for their clients. They see to it that your products or services do not land on the last page of any search-engine. They assure you that as long as you provide the best price, your products pictures will definitely land on the front page.Although some argue that search engine marketing means allowing money to do all the favors for your company, it is in no doubt the surest way to get noticed in the cyber world. Those who reject the idea of using it are only hesitant because they do not have the means to gain favor from it. In the end, money makes the world go round and those who have lots of it will surely rule the world!